WHAT WE DO

Our tasks are as varied as the demands our different clients place on us and themselves. We focus on market potential, restructuring, developing and building new business areas - for companies in the premium consumer goods industry - especially in the ophthalmic optics, fashion and sports industries (wholesale and retail).

... p5 supports you in all questions concerning the business fields:

  • Brand
  • Product
  • Marketing
  • Sales
  • Communication

We are happy to work with you on a project level. But even if you are thinking about outsourcing departments or creating new ones, we are your reliable, experienced partner.

Simply contact us with your ideas and expectations.  

BRAND & PRODUCT MANAGEMENT

The path a product has already taken before a customer can use it is longer than you think. It has been developed by the manufacturer, certified, positioned and distributed as a brand; purchased by retailers or developed directly; and attractively positioned at the POS.

We offer:

  • Development and implementation of a target-oriented brand and product strategy and the product management for prescription glasses, sunglasses and reading glasses coordinated with it.
  • Product development and manufacturing
  • Product certification
  • Product placement with multi-channel approach
  • Product launch in the retail trade via training concepts 
p5

DISTRIBUTION

New product launches and products that have to prove themselves again and again, as well as new distribution channels (online and traditional) are the daily challenge of a manufacturer.

p5 brings the requirements of end consumers, manufacturers and retailers down to a common denominator.

This results in concepts and processes for manufacturers that satisfy both retailers and end consumers.

  • p5 develops your sales, product and trade strategy. In the national & international environment
  • p5 builds up and expands your distribution
  • p5 successfully integrates e-commerce projects
  • p5 trains your sales force
  • Product placement with a multi-channel approach
  • Product launch in retail via training concepts

RETAIL STRATEGIES / POS

p5 develops and integrates successful POS strategies for retail companies - analogue & digital. Our aim is to implement customer needs and wishes holistically and integratively in sales concepts.

  • p5 develops your brand presence at the point of sale.
  • p5 optimises and networks your sales levels as a whole and builds customer loyalty concepts.
  • p5 works on your optimal assortment and pricing strategy.
  • p5 optimises your operating costs.
  • p5 develops your staff and thus your turnover.

MARKETING MANAGEMENT

Development and implementation of marketing strategies in the areas of:

  • Online campaigns
  • Print
  • Trade Marketing
  • Trade fair conception
  • Event Marketing
  • Sponsoring
  • "Below the line" measures

COMMUNICATION & PUBLIC RELATIONS

The agency team has many years of practical experience in corporate and product press work.
public relations. Our long-standing contacts with the trade and consumer press guarantee you optimum perception for your company and your products.

We offer:

  • Planning of industry-specific PR plans and communication measures
  • Conception and creation of press releases and associated communication tools.
  • Editorial support. Organisation of PR events.
  • Development of cross-marketing activities. The agency has a broad network of high-quality brand and corporate contacts.